Trantham, the man behind the lures. I'd like to take this opportunity and
introduce you to someone special, The Honey behind the Honeybuzz and quickly
tell how this company became what it is today. It all started early in my
youth as I naturally found myself taking things apart to see how they worked
and rebuilding them to something better. It was that instinct to do the
same with fishing lures.
careful study of what anglers wanted for tournament wins a wish list began to
grow. These lures kept improving till soon I had something people were talking
about and wanted to buy. I was told, "You should be doing this for
a business, these are better than what I find at tackle shops." It wasn't
long before that hobby turned into a business and Vision Lures was off and
The first commercial lure
to hit the market was a buzzbait because I found there was nothing more
exciting than watching a fish explode on the surface and seeing your lure
disappear and the tug and action that followed. I didn't have a name for these
yet but the phone rang day after day with fishermen from all walks of life
telling me of their record catch, tournament win, prize money or a trip of a
lifetime this lure had brought them.
This was a little
surprising to me because my lure was totally different than what was on the
market. These were higher priced, performance tuned, packed full of quality
components and hand crafted here in the USA. But it all points back to the one
thing my Mother had taught me as a boy, to be your best at whatever you do and
sooner or later you'll make a difference and be much happier in the long run.
She brought so much more
than wisdom to this company and people over the years have said, "I can't
quite put my finger on it but there's something special about your lures."
Some have even said, "There's magic behind these lures." But the real
secret is from the wisdom taught to me years ago.
She said, "with this being such a special
lure let's make it even more important and say a prayer over each one."
She taught me this amazing prayer where an angel could be linked and asked if I
would put a Bible verse on each package. What a great idea I thought but
quickly reasoned why as a young company I couldn't take the chance of offending
She died several months
later and out of my emptiness came strength. I decided to honor her and all
that she had taught. I not only put that Bible verse on but named and
dedicated this lure to her.
"Honey", as she
was first called by my nephew, but to me she was simply known as Mom. The
Honeybuzz was born and once I had the courage to do what I knew was right, the
lure company arose. The prayer we spoke of that day is still prayed over each
and every Honeybuzz / Sugarbuzz Buzzbait. It's one I hope will make a
difference and is shared with you today.
"Lord, thank you for
all your blessings and lessons you have given me. Thank you for the ability to
create these lures and the difference they make. Lord, on that quiet day when
the big one bites and adults laugh like children again let them look around and
see all the beauty you created and realize you're still in charge and Lord
bless them in a way that benefits you, the world and them the most.
Dave Trantham - Vision